UBC Web Analytics: “Measuring Marketing Campaigns Online”

Posted by Russell

This is part three of a four-part series on my experience enrolled in the UBC Award of Achievement in Digital Analytics Program.

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Previous posts in the series:

The third course Measuring Marketing Campaigns Online begins with somewhat of a quick refresher roughly based on key concepts of the second course Web Analytics for Site Optimization – in case you never took that one and jumped straight onto the third. This “Online Marketing Fundamentals” refresher also includes the surprise free giveaway i first mentioned in the second course Web Analytics for Site Optimization.  The required reading in this course is as like the second course; a lot, but is very rewarding for what you learn and hopefully take away with you is pretty invaluable, especially given the current state of the economy and the opportunities that can arise.

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UBC Web Analytics: “Creating and Managing the Analytical Business Culture”

Posted by Russell

This is (the final) part four of a four-part series on my experience enrolled in the UBC Award of Achievement in Digital Analytics Program.

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Previous posts in the series:

The fourth and final course in the program: Creating and Managing the Analytical Business Culture is taught from a more of manager, web analytics point of view as it tries to tackle all facets of creating and managing a data-driven culture within an organization. It does a good job of covering the bases of such a task from: choosing a web analytics vendor; establishing the function that is web analytics; building a solid foundation throughout the organization; consistent performance monitoring and last, but not least, taking action on the results. That said, there seems to be an increase to the amount of reading required to cover off all these topics, especially compared to the three previous courses, so i recommend accounting for that going in.

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Whodunit? Micah Lexier Did It

Posted by Russell

micah-lexier-whodunitWhat?! Micah who?!

I don’t get it?

Let me explain…

Each year roughly November 18 – 21 The Ontario College of Art & Design University (OCADU) holds its signature fundraising event the Whodunit? Mystery Art Sale – an exhibition and sale of hundreds of pieces of original art donated by artists who are famous and not-yet-famous, including well-known and celebrity artists, OCADU faculty, alumni and students.

So, at Whodunit? ’07 i came across two pieces (each 5×7) i thought were pretty cool and decided to buy them and to my surprise, wait for it… were created by contemporary Canadian artist and curator Micah Lexier!! Both handwritten in pencil one states: “Mitch Robertson made this.” and the other: “Kelly Mark made this.” who btw are also established artists in their own right! Effing genius!!