ourrug [r-rug] aka Russell Smith

Web Analyst for OCAD University (OCADU), Principal and Senior Web Designer at OURRUG UNLTD. and Faimui founder.

About ourrug a.k.a Russell Smith

Russell with his Wife at the Guinness Factory in Dublin, Ireland
Russell with his Wife at the Guinness Factory in Dublin, Ireland.

Russell Smith was born in Belfast, Northern Ireland. His family emigrated to The Bronx, NY in 1987 and lived there for two years. They then moved to Orangeville, Ontario.

He attended the Orangeville District Secondary School (ODSS), graduated and then carried onto Humber College where he studied Multimedia Design and Production for two years earning himself an honors diploma.

Russell graduated this program and shortly after landed a job as Webmaster within the IT Services department at OCAD University (OCADU). He worked solely in this capacity for 3.5 years until the role switched hands to the Marketing & Communications department. At year four the role morphed into what is now titled Web Analyst and that is where he stands today.

Russell also runs a small design shop named ourrug unltd. that he’d like to nurture and grow over the years ahead. The shop caters to web/graphic design and development, SEO/SEM, website content management/maintenance and web analytics consultation and implementation.

Russell and his wife Leslie just had a little baby girl Stella Ma Smith on August 16 at 00:41 hrs!!

Currently, Russell is working toward a bachelor of commerce undergraduate degree at Athabasca University and has just completed the four courses that make up the UBC Award of Achievement in Web Analytics Program.

Russell is extremely passionate about Web Analytics and the “web” in general and is looking forward to where this new role as Web Analyst and new found educational knowledge take him.

Thank you for your interest, you know now where to find me! – Russell

Personal Bio

Russell is the Web Analyst at Canada's largest art and design University, proprietor of his own web design and development shop, Faimui founder and a new father of one!

Using this blog as a means to express ideas both relating to his personal and professional life.

April 7th 2009
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Evaluation of UBC Web Analytics: “Introduction to Web Analytics” Course

The UBC Award of Achievement in Web Analytics Program Homepage This is part one of a four-part series on my experience enrolled in the UBC Award of Achievement in Web Analytics Program. As i make my way through i will document my evaluations on a course by course basis. UBC's 100% online ...
December 13th 2009
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Stella’s Graduation

Cool. Upon reaching the 3-month mark, our girl went from being Stella the newborn to Stella the infant - her first graduation and I'm as proud a dad as can be! Not-so-objectively speaking, I think I can say that she's earned her stripes. Here's a little update on what she's ...

Try Maxwell’s Clothiers On For Size!!

The packaging the three Maxwell's shirts i ordered came in Do you like old-world craftsmanship, meticulous attention to detail and clothes that just fit?! Then you'll love Maxwell's! Oh, and did i mention all this at an extremely reasonable price?! Basically, i knew Maxwell's are only ever in town for one week, ...