UBC Web Analytics: “Web Analytics for Site Optimization”

This is part two of a four-part series on my experience enrolled in the UBC Award of Achievement in Digital Analytics Program.

ubc-wa-banner

Check out part one: Introduction to Web Analytics

The second course in the program: Web Analytics for Site Optimization for me, was very exciting! Out of the introductory ranks and into something i could really dig my teeth into.  With real case by case lesson plans what you cover in this course is very applicable to everyday practice, whether you’re an Information Architect (IA) or a Search Engine Optimization (SEO) expert, there is something for everyone to take away here.

The course does an excellent job of combining solid user-centric design theory, common SEO practices and the recommended web analysis to measure these approaches. Some of the design theory is a bit hard to follow, but well worth it in the end as you do also need to apply that knowledge to at least one of the three assignments.

Continue reading

UBC Web Analytics: “Measuring Marketing Campaigns Online”

This is part three of a four-part series on my experience enrolled in the UBC Award of Achievement in Digital Analytics Program.

ubc-wa-banner

Previous posts in the series:

The third course Measuring Marketing Campaigns Online begins with somewhat of a quick refresher roughly based on key concepts of the second course Web Analytics for Site Optimization – in case you never took that one and jumped straight onto the third. This “Online Marketing Fundamentals” refresher also includes the surprise free giveaway i first mentioned in the second course Web Analytics for Site Optimization.  The required reading in this course is as like the second course; a lot, but is very rewarding for what you learn and hopefully take away with you is pretty invaluable, especially given the current state of the economy and the opportunities that can arise.

Continue reading