This is part two of a four-part series on my experience enrolled in the UBC Award of Achievement in Digital Analytics Program.
Check out part one: Introduction to Web Analytics
The second course in the program: Web Analytics for Site Optimization for me, was very exciting! Out of the introductory ranks and into something i could really dig my teeth into. With real case by case lesson plans what you cover in this course is very applicable to everyday practice, whether you’re an Information Architect (IA) or a Search Engine Optimization (SEO) expert, there is something for everyone to take away here.
The course does an excellent job of combining solid user-centric design theory, common SEO practices and the recommended web analysis to measure these approaches. Some of the design theory is a bit hard to follow, but well worth it in the end as you do also need to apply that knowledge to at least one of the three assignments.