Dec 1, 2009 4
Evaluation of UBC Web Analytics: “Creating and Managing the Analytical Business Culture” Course
The UBC Award of Achievement in Web Analytics Program Homepage
This is (the final) part four of a four-part series on my experience enrolled in the UBC Award of Achievement in Web Analytics Program.
- Check out part one: Introduction to Web Analytics
- Check out part two: Web Analytics for Site Optimization
- Check out part three: Measuring Marketing Campaigns Online
The fourth and final course in the program: Creating and Managing the Analytical Business Culture is taught from a more of manager, web analytics point of view as it tries to tackle all facets of creating and managing a data-driven culture within an organization. It does a good job of covering the bases of such a task from: choosing a web analytics vendor; establishing the function that is web analytics; building a solid foundation throughout the organization; consistent performance monitoring and last, but not least, taking action on the results. That said, there seems to be an increase to the amount of reading required to cover off all these topics, especially compared to the three previous courses, so i recommend accounting for that going in.
Continue reading the rest of this post »
Reader Comments