ourrug [r-rug] aka Russell Smith

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Web Analyst for The Ontario College of Art & Design (OCAD), Principal at ourruginteractive and "Smith" of Smith & Richmond

Jun 12, 2009 4

Evaluation of UBC Web Analytics: “Measuring Marketing Campaigns Online” Course

UBC Award of Achievement in Web Analytics
The UBC Award of Achievement in Web Analytics Program Homepage

This is part three of a four-part series on my experience enrolled in the UBC Award of Achievement in Web Analytics Program.

The third course Measuring Marketing Campaigns Online begins with somewhat of a quick refresher roughly based on key concepts of the second course Web Analytics for Site Optimization – in case you never took that one and jumped straight onto the third. This “Online Marketing Fundamentals” refresher also includes the surprise free giveaway i first mentioned in the second course Web Analytics for Site Optimization.  The required reading in this course is as like the second course; a lot, but is very rewarding for what you learn and hopefully take away with you is pretty invaluable, especially given the current state of the economy and the opportunities that can arise.

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Personal Bio

Russell is the Web Analyst at Canada's largest art and design University, proprietor of his own web design, development and analysis shop, Faimui founder and a new father of one!

Using this blog as a means to express ideas both relating to his personal and professional life.

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