Jul 31, 2009 0
A “Windfall” Opportunity
Windfall’s new logo after their re-branding efforts
My wife Leslie has been working with Windfall (formerly known as Windfall Clothing Service: award-winning, registered charity that receives donations of new clothing and distributes them to over 80 partner social service agencies in Toronto) for some time now. Last year i sent off my analysis based on the current state of their website. A year passed, a re-branding occurred and just like that i am now a key player in their website re-design process on a volunteer basis!!
Some of the website re-design requirements that have been suggested are as follows:
- ease of use in updating content – currently they use Dreamweaver and static HTML files
- ability to post images, video and various other media formats
- ability to multi-blog i.e., different user accounts with their own voice
- overall website design will be in-brand with the newly printed material
- greater tie between their peripheral micro-sites
- simplified user-centric Information Architecture (IA) / navigational system
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