The UBC Award of Achievement in Web Analytics Program Homepage
This is part three of a four-part series on my experience enrolled in the UBC Award of Achievement in Web Analytics Program.
The third course Measuring Marketing Campaigns Online begins with somewhat of a quick refresher roughly based on key concepts of the second course Web Analytics for Site Optimization – in case you never took that one and jumped straight onto the third. This “Online Marketing Fundamentals” refresher also includes the surprise free giveaway i first mentioned in the second course Web Analytics for Site Optimization. The required reading in this course is as like the second course; a lot, but is very rewarding for what you learn and hopefully take away with you is pretty invaluable, especially given the current state of the economy and the opportunities that can arise.
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The UBC Award of Achievement in Web Analytics Program Homepage
This is (the final) part four of a four-part series on my experience enrolled in the UBC Award of Achievement in Web Analytics Program.
The fourth and final course in the program: Creating and Managing the Analytical Business Culture is taught from a more of manager, web analytics point of view as it tries to tackle all facets of creating and managing a data-driven culture within an organization. It does a good job of covering the bases of such a task from: choosing a web analytics vendor; establishing the function that is web analytics; building a solid foundation throughout the organization; consistent performance monitoring and last, but not least, taking action on the results. That said, there seems to be an increase to the amount of reading required to cover off all these topics, especially compared to the three previous courses, so i recommend accounting for that going in.
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Decided to drop my old static site and opt for a nice clean WordPress installation. My desire is to use this publishing model to express ideas both relating to my personal and professional life.
Posts including my current enrollment at UBCs Award of Achievement in Web Analytics program, my role as Web Analyst at The Ontario College of Art & Design, side projects we at Smith & Richmond pick up or posts relating to my new baby girl arriving this August 7! All very optimistic and exciting.
More to come! Stay tuned…
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