ourrug [r-rug] aka Russell Smith

Icon

Web Analyst for OCADU and Web Designer at ourrug unltd.

Evaluation of UBC Web Analytics: “Measuring Marketing Campaigns Online” Course

UBC Award of Achievement in Web Analytics
The UBC Award of Achievement in Web Analytics Program Homepage

This is part three of a four-part series on my experience enrolled in the UBC Award of Achievement in Web Analytics Program.

The third course Measuring Marketing Campaigns Online begins with somewhat of a quick refresher roughly based on key concepts of the second course Web Analytics for Site Optimization – in case you never took that one and jumped straight onto the third. This “Online Marketing Fundamentals” refresher also includes the surprise free giveaway i first mentioned in the second course Web Analytics for Site Optimization.  The required reading in this course is as like the second course; a lot, but is very rewarding for what you learn and hopefully take away with you is pretty invaluable, especially given the current state of the economy and the opportunities that can arise.

Continue reading the rest of this post »

Evaluation of UBC Web Analytics: “Creating and Managing the Analytical Business Culture” Course

UBC Award of Achievement in Web Analytics
The UBC Award of Achievement in Web Analytics Program Homepage

This is (the final) part four of a four-part series on my experience enrolled in the UBC Award of Achievement in Web Analytics Program.

The fourth and final course in the program: Creating and Managing the Analytical Business Culture is taught from a more of manager, web analytics point of view as it tries to tackle all facets of creating and managing a data-driven culture within an organization. It does a good job of covering the bases of such a task from: choosing a web analytics vendor; establishing the function that is web analytics; building a solid foundation throughout the organization; consistent performance monitoring and last, but not least, taking action on the results. That said, there seems to be an increase to the amount of reading required to cover off all these topics, especially compared to the three previous courses, so i recommend accounting for that going in.

Continue reading the rest of this post »

Flirting with Fedora

Linus Open Source OS Fedora LogoThis has been a long time coming to say the least. With commercially run Linux web servers on the rise and continuous nudging from my OCAD colleague Ramtin Lotfabadi – Manager, Online Architecture & Development, i have started my foray into Fedora, the open source Linux operating system.

First impressions are extremely positive. Start up/run-time is super-fast. The GNOME desktop aesthetic is much like the  Mac OS with a hint of Windows XP styling. Finding your way around is relatively easy as well; just a matter of getting acquainted which really takes no time atoll. The only real learning curve i could see would be the Linux file system and how that is utilized.

So anyway, i decided to buy a new computer to run the system and also act as a file-server on our home network housing all our music, pictures and other miscellaneous data. In implementation though a couple of requirements/challenges came out of this scenario:

  • Both computers on the network (one Linux, one Windows) need to be able to communicate with each other in order to share files
  • The Linux computer needs to be able to stream our music to any computer connected on the network

Continue reading the rest of this post »

Personal Bio

Russell is the Web Analyst for Canada's largest art and design University, proprietor of his own web design shop, Faimui founder and a new father of one!

Using this blog as a means to express ideas both relating to his personal and professional life.

Learn more about Russell

Tweet Stream