Thanks for this – your series of posts on the course was a great help. I finished Module 4 yesterday!
All the best in your Commerce degree.

E

1. As an introductory course it is what it is, although i still did learn a lot mainly due to the discussions had between the online tutor and the rest of the students. It is a very discursive course designed this way to get you into an open dialogue around web analytics.

2. No, it is a prerequisite to all other courses, however, having said that there is a way around this via a Prior Learning Assessment (PLA). All this is outlined on the course details page at UBC: http://www.tech.ubc.ca/webanalytics/intro_course.html

3. It depends on the specific course and the learning material associated. For example, course two: ‘Web Analytics for Site Optimization’, is all about site optimization and the KPIs that surround that. The lessons learned are completely transferable to both commerce and non-commerce sites. On the whole i would say that there is not a noticeable bias toward e-commerce sites, i believe to be fair to the volume of content sites out there.

4. If i remember correctly there are a few case studies that implemented a/b multivariate testing. The course teaches you how to measure different scenarios, but doesn’t suggest specific tools to help leverage the process.

1. As a web analyst, did you find the 1st course on introduction to be too basic? or did you learn things that you weren’t already aware of?
2. Is it possible to skip the 1st course?
3. How much importance do they put on non-commerce sites?
3. When you discuss the site layout and optimization; how much focus is there on A/B Multivariate testing? Does the course teach how to do these practically?

Thanks
Maddy